Fieldays is a finalist in the 11th Global Eventex Awards for their 2020 virtual event – Fieldays Online.
The Eventex Awards is one of the most distinguished accolades for key players in the events industry, and celebrates creativity, innovation and effectiveness in the event business worldwide.
Fieldays is shortlisted for the Virtual Expo Award alongside German optics company, ZIESS, for their Neuro Week 2020 event, and the Hungarian Fashion & Design Agency for their online exhibition, 360 Design Budapest.
National Fieldays Society chief executive Peter Nation is excited that the team’s efforts are being recognised on a global scale.
“Being named as a finalist in the Eventex Awards is a testament to the hard work the team put in to bring Fieldays Online to life in only 108 days – a world-first for an agricultural event of its kind,” says Peter.
100 day project
“The virtual event was a huge undertaking, and we are really proud that we upheld our commitment to the primary sector and the rural community through delivering an interactive, virtual Fieldays experience. Also, as the nation was in lockdown with our international borders closed, we were able to keep New Zealand’s brand alive across the world through the virtual event.”
It was created in partnership with Satellite Media, a digital innovation agency based in Auckland. TradeMe also supported the event, connecting various Fieldays exhibitors with e-commerce capabilities.
Fieldays Online was created out of necessity due to Covid-19 restrictions that meant the physical event held at Mystery Creek couldn’t go ahead.
Fieldays exhibitors were onboarded to the online platform, allowing them to promote their products and services, sell products, offer deals, and generate content, promotions, and activations. Visitors could also access live content through Fieldays TV which hosted cooking demonstrations, topical panel discussions, the Fieldays Innovation Awards, and guest speakers.
Fieldays Online attracted 90,455 total digital visitors, with attendees from more than 75 different countries, while nearly 300 exhibitors hosted digital sites. “Fieldays Online is now a part of our digital roadmap moving forward,” says Peter.
“We are excited to deliver it as an extension of our four-day event this June.”