Exporting to itself gives company an edge

Just Avocados will be exporting New Zealand avocados to itself in Australia this season, in a move designed to give the company more control in the market, says Just Avocados managing director Andrew Darling.



Best returns
“Having Ben in the market working closely with customers will be beneficial in achieving the best possible outcome; and be assured the customers themselves are motivated to deliver the best returns they can also.

“Ben has hit the ground running and is quickly establishing relationships with both our existing customers as well as identifying new receivers that provide value and distribution capability for our expanding supply programmes.”

Just Avocados has about20 per cent of the New Zealand avocado crop, and is one of three major players in the industry.

“We are the smallest of the three, but work in close co-operation with the other two through Avanza to export fruit to all other markets outside of Australia.”

With a large New Zealand crop this season, Just Avocados and other Avanza partners are poised to send a significant supply of export fruit to the USA.

“Avanza’s partner in the USA, Mission Produce, visited in early July and those growers able to get along to the grower meeting held at Mills Reef heard first-hand why this company provides us such a pivotal and enduring partnership – not only for USA destined exports but also through the strategic cooperation across customers in Japan and Asia,” says Andrew.

California exports
“Right now we are having discussions with Mission Produce on the optimum timing to
conclude Californian exports into Asia, to make way for the commencement of New Zealand supply scheduled for market delivery early to mid-September.”

Andrew says competition for crop is strong within the avocado industry – and coming on the back of a good returning season growers will be reasonably comfortable with their existing relationships – but Just Avocados is very happy with its market share and with this new initiative in Australia, which will be well poised to provide something fresh and exciting for its grower supplier base.

“Our focus is to offer growers a point of difference in what we can do for them and to provide better outcome.”

Just Avocados was established in 2010 by its parent company Global Fresh New Zealand, to provide a specialised service company dedicated only to avocados, offering orchard management, harvesting, packing and marketing functions.

Just Avocados operates a dedicated avocado post-harvest facility near Katikati. “Global Fresh Australia is an enhancement to a one-stop shop philosophy that was the cornerstone of the establishment of Just Avocados.”


0 Comments

There are no comments on this article.

Leave a Comment

You must be logged in to make a comment. Login Now
Opinion Poll

We're not running a poll right now. Check back soon!