Avocado company expands services

It was big year for the team at Pole to Pole in 2016 – and plans are already well underway as they head into 2017.

From small beginnings 11 years ago marketing avocados domestically, the company has developed its avocado orchard leasing business, Pole to Pole Plus Ltd, and its avocado export marketing arm Pole to Pole Exports Ltd.

Dealing directly with New Zealand’s retail supermarket buyers has proved to be a great strategy to secure market share in the domestic avocado market. Pole to Pole now backs this market share up with a fully vertically integrated avocado supply model as a means for continued growth and adding value for New Zealand avocado growers.

Managing director Todd Abrahams says it’s been a very gradual growth as they identified opportunities to add value through their marketing channels for the more than 300 New Zealand avocado growers the company deals directly with each year.

With this growth Pole to Pole has expanded its team with Julia Third joining as general manager orchard leasing and compliance across all the entities.

“Julia brings some very good skills and experience. Previously, she had worked with Fonterra as global sales and marketing project manager.” Julia says it’s been a great challenge and she’s really “looking forward to growing more avocados specifically for the higher value export markets”.

Pole to Pole Exports Ltd general manager Vaughan Judkins has been building the Pole to Pole export channel for avocados. Vaughan was previously with Zespri as the global marketing manager for organic kiwifruit. His knowledge and experience with offshore markets – particularly in Asian markets – is a big advantage for the Pole to Pole team. With an eye for opportunity, Vaughan can see good possibilities to build value for the future.


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